Our Story

The rings for real life 

 

Rara is a jewelry brand of stackable rings made for women who embrace their uniqueness. More than that — it’s an attitude. Our designs celebrate everything rare and bold because that is how we want you to feel like. And since the first ring we made we have kept helping women to find their voice, express their personality and manifest their beauty.

We spotlight custom-made eco-friendly jewelry with ethically sourced gems in 925 sterling silver shanks and plethora of shades. The intricate curves and fancy texture of our bands are inspired by nature. And we carefully preserve the wild beauty of the gemstones and pearls in our pieces to let their otherworldly power shine through. We believe that every stone has its special energy and encourage you to create your own ring combinations to enhance the strength of the inner you.

Rara woman isn’t afraid to be different and to stand up for who she is. She switches moods easily and uses jewelry to deliver herself. Our mission is to make you feel brave because sometimes that’s the only thing you need to feel beautiful. So choose your special ring or stack a few and use them as your message to the world. Now chin up and go for your dreams guided by a subtle flare of your Rara jewels.

Directly to your hand 

By delivering our rings directly to you, we're able to remove all retail markups and over 70% of standard shipping costs.

 

 

 

 

World class manufacturing

By owning one of the world’s best jewelry factories we’re able to break the decades-long cycle of big brands overdesigning and overcharging and do things our way–focused on high quality, fair prices and customer satisfaction.

Meet our founders

 

When Val and Valentine Wikstrem have started Rara, they wanted to make the process of buying and gifting jewelry as easy as choosing flowers. Many of us have long struggled with rings that are either too cheap and generic, or too expensive and outdated.  The whole process felt outdated and murky. We became more and more aware of how flawed the traditional jewelry paradigm is. It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t wear on your finger. There had to be a better way. That’s why we’re bringing modern, collectible and easy-to-match rings to your life.